Produced by Viasat3 / 318 productions (2024)
In October 2024, VIASAT3 launched Őszinte leszek, a fresh and dynamic talk show hosted by Zsolt Osváth. The show aims to discuss current, widely relevant, and often divisive topics with the participation of celebrities, everyday people, and experts. Topics include the impact of artificial intelligence, the changing roles of men and women, food prices, and the contrasts between city and rural life.
On behalf of 318 Productions, Pixiebug Animation Studio not only designed the show’s logo and full broadcast identity, but also created the opening sequence. The development of the opening was an exciting challenge, as we were given creative freedom to blend various visual techniques and give the show a unique, youthful vibe.
The intro draws inspiration from the atmosphere of late-night talk shows: we used a loft-style, urban setting with dark, smoky tones, complemented by hand-drawn illustrations and photographic elements. Our goal was to create a visual world that is dynamic, engaging, and immediately captures the attention of a young audience. The opening also features several “easter eggs” that reference the show’s topics and Zsolt Osváth’s personality – these details add extra fun and depth for the viewers.
The special atmosphere and visual style of Őszinte leszek defines not only the opening but the entire show. The studio is decorated with the host’s personal belongings and artworks by contemporary artists, reinforcing the intimate and direct tone that contributes to the show’s success.
At Pixiebug, we are proud to have been part of this fresh and modern project and to have created a visual world that delivers a lasting experience both on-screen and in the memories of the audience.