Between 2024 and 2026, we worked on more than ten Oral-B campaign films, contributing to a wide range of post-production tasks, from animation and retouching to compositing and product replacement.
The projects covered multiple markets and languages, including English, German, French, Italian, Polish and Spanish. The campaigns also ranged from premium product communication to playful, energetic films created for kids.
One of the largest project groups was the Kids campaign, which involved a large number of versions and adaptations – featuring different products and Disney themes, tailored to different markets and audiences, and delivered in multiple aspect ratios: 16:9, 9:16, 4:5 and 1:1.
The Super Premium campaign films called for a very different visual approach. Here, animation – particularly typography – played an important role in conveying the products’ premium quality and elegance. The Kids films, on the other hand, were a favourite for their playful and energetic visual style.
Product replacement and integration were also a regular part of the work. When needed, we sourced the new toothbrushes and brush heads ourselves and photographed them to create accurate reference material for the VFX work.
After working on so many Oral-B projects over the years, we’ve definitely learned the ins and outs of the brand – and we’re always happy to work on the next one. 😊
Production: InFrame
Creative Agency: Publicis Groupe Hungary
Services: Animation · VFX · Retouching · Compositing · Product Replacement
Selected Campaigns
- Kids / Disney Angel
- Super Premium
- Kids / CheeriO
- Majestic / iO E-COMM
- JTBD
- Gifting
- Amazon
- GEN-Z / Super Treatment
