Agency: Lounge (2023)
Produced by FocusFox
The MAVIR LIFE project’s animated film aims to highlight the dangers migratory birds face due to high-voltage power lines and how we can help them travel safely.
As part of the international Danube Free Sky LIFE program, MAVIR ZRt. is working to reduce the risk of bird collisions with power lines. The Hungarian section of the project takes place in the Duna-Ipoly National Park and Fertő-Hanság National Park, where targeted observations and protective measures are implemented to safeguard endangered species such as cranes, great bustards, and birds of prey.
Through an engaging and educational story, the animation explains the problem and its solutions in a clear and accessible way. The main characters—a crane, a great bustard, and a helpful drone—attend a special bird school, where they learn about the dangers of power lines and how experts work to prevent collisions.
The PixieBug Studio played a key role in the film’s creative development, handling concept creation, scriptwriting, storyboarding, visual design, character design, animatics, and animation production.
The project aims to raise awareness among younger audiences about the importance of wildlife conservation and inspire a greater appreciation for bird protection efforts.
📌 More information about the project: www.danubefreesky.eu